ACT! started life as strictly a sales database. It has since evolved into a terrific platform for sales, but it has marketing attributes that are overlooked by most ACT! users and companies.
The Referred by field in ACT! is a marketing field. Ergo, it should be considered as important as the phone or email field of [...]

There is no better time than the present to work on your marketing plan for the upcoming year.
One thing you can do in ACT premium is to enter into company to-dos and events to schedule marketing activities.
Another idea is to create a series of activities that enact marketing activities and in the series, assign [...]

By: Douglas J. Wolf, Wolf’s Byte Productions
While you are getting your mind around the social networking aspect of ACT! 2010, a feature that you should also consider using was added to version 2009, the Relationship tab.
The idea is that you can look at a contact and see how other contacts in your database are related. [...]